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Indeed and with schools open again, there perhaps isn’t the same clamour for Chromebooks as there was previously. “This directly impacts Chromebooks and even tablets to some extent, especially in developed markets such as the US and Western Europe, due to high volumes in the preceding quarters.” As a result, some saturation in the education market is expected in the near term,” said Anuroopa Nataraj, senior research analyst, IDC mobility and consumer device trackers. “Many schools and governments blew out their budgets to provide devices for remote learning and even consumers aggressively purchased devices for learning in 2020. In the third quarter of 2020, HP shipped 3.2 million Chromebooks, but this year volume slumped 66.1 percent to 1.1 million. HP ranks fourth, which is interesting if only because it was the market leader this time 12 months ago. It is followed by Acer and Dell, which shipped 1.4 million and 1.2 million respectively. Lenovo led the Chromebook market in Q3 with shipments of 1.5 million, still down 10 percent on Q3 last year.
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Chromebook volume slumped 29.8 percent year-on-year to 6.5 million units, while tablet volume fell 9.4 percent to 42.3 million. A perfect storm of macro trends in Q3 spelled joy for those who love hackneyed clichés but misery for Chromebook and tablet makers.Īccording to new figures from IDC, shipments in both these categories fell for the first time since the beginning of the COVID pandemic in early 2020.